Garwacke founded If You Make It in New Paltz, New York in 2006 before moving to Brooklyn. Lamenting the lack of documentation of the artists and performances he'd hosted at his house in New Paltz, he decided to begin bringing recording equipment to his friends' shows. If You Make It expanded to include articles, a donation-based digital record label, music videos, comics, and the Pink Couch Sessions. The goal of these various projects was to provide a record of artists whom Garwacke admired and hoped to help promote.[2] The Pink Couch Sessions were filmed at Garwacke's home studio in his apartment in Brooklyn, featuring artists as they toured through the tri-state area.[3] The first session was published on September 26, 2007, featuring Laura Stevenson performing her song "Amphibian."[4] Over one hundred videos were released over the course of the series, with over one million YouTube and Vimeo views, featuring a variety of artists, including Andrew Jackson Jihad, Hop Along, Bomb The Music Industry!, The Menzingers, The Bouncing Souls, Waxahatchee, Tigers Jaw, Fake Problems, Mikey Erg, Matt Pryor, Mixtapes, RVIVR, The Sidekicks, A.W., Direct Hit, Aye Nako, Walter Schreifels, Spraynard, and Braid. The series was published regularly until 2012, with several previously unpublished archival videos being released through 2013.