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Pipedrive

Company based in Estonia and USA From Wikipedia, the free encyclopedia

Pipedrive is a private, cloud-based customer relationship management (CRM) software company founded in Estonia in 2010 and headquartered in New York City.[5][6] The company develops the Pipedrive sales CRM application for web and mobile devices.[5]

Type of site
Private
Founded2010, Tallinn, Estonia
OwnerVista Equity Partners (majority stake)[2]
Quick facts Type of site, Founded ...
Pipedrive
Type of site
Private
Founded2010, Tallinn, Estonia
HeadquartersNew York City, United States[1]
OwnerVista Equity Partners (majority stake)[2]
Founder(s)Timo Rein
Urmas Purde
Ragnar Sass
Martin Henk
Martin Tajur
Key peoplePaulo Cunha (CEO)[3]
IndustrySoftware as a Service
Cloud computing
ServicesSales management
Customer relationship management
Lead generation and management
Marketing automation
Employees1,000 (2025)[4]
URLwww.pipedrive.com
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In 2020, Pipedrive agreed to a transaction in which Vista Equity Partners took a majority stake; reporting at the time valued the company at about US$1.5 billion.[6][7][8]

History

Pipedrive was founded in 2010 in Tallinn, Estonia.[5] In 2011, the company participated in the AngelPad accelerator program.[9]

The company raised venture funding in multiple rounds during the 2010s, including a reported US$2.4 million round in 2013, a US$9 million Series A round in 2015 led by Bessemer Venture Partners, a US$17 million Series B round in 2017 led by Atomico, and a US$50 million Series C round in 2018 led by Insight Partners and Bessemer Venture Partners.[10][11][12][13]

In 2025, ITPro reported that Pipedrive expanded its executive team as part of a strategy focused on AI-driven product development, with Paulo Cunha serving as chief executive officer.[14]

Product

Pipedrive is a sales-focused CRM centered on pipeline and deal management, with features such as automation and reporting tools.[5] Reviews have described its ecosystem of integrations, including connectivity through its marketplace and services such as Zapier.[5]

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