Plastic Soup Foundation

Initiated in 2012, the campaign has raised awareness and engaged people, cosmetic manufacturers and governing institutions on the issue of microbeads.^[5][6][7] Since the campaign, 15 countries have taken steps to ban microbeads.^[8][9] Beat the Microbead has introduced an app^[10][11] that detects over 500 microplastic ingredients to be used as a tool by customers to recognize and avoid products containing microbeads, while also creating a database.^[12] The project has introduced a "Zero Plastic Inside" logo to incentivize and recognize manufacturers who use eco-friendly alternatives to microbeads in their products.^[13][14]

Since 2016, Ocean Clean Wash aims to reduce synthetic fiber pollution by 80% in the coming years by stimulating and promoting innovative solutions to microfiber filters^[15] and exerting pressure on clothing and washing machine manufacturers to develop products that prevent the flow of fibers to the water systems.^[16][17] The campaign has developed a new methodology and benchmark for fashion and textile brands to get their clothes tested for the amount of microfiber release whereby tested items will be assigned a label according to the release.^[18][19]

Plastic Soup Foundation initiated a partnership between national and environmental and research organisations to encourage further research into the human health impacts of plastic.^{[20][21][22][23]}

Plastic Soup Foundation has developed a scanning method called the Plastic Soup Footprint where companies can measure their plastic footprint.^[24][25][26] The organisation holds inventor competitions to find innovation solutions for plastic pollution such as The Young Plastic Pollution Challenge.^[27][28] The organisation also published teaching materials and conduct guest lecturers on plastic pollution in education institutes.^[29]