Platinum Jive

Professional ratings

Review scores
Source	Rating
AllMusic	[11]
Calgary Herald	A−[12]
The Encyclopedia of Popular Music	[13]
MusicHound Rock: The Essential Album Guide	[5]
Rock Hard	8.5/10[14]

Trouser Press thought that "the rock/funk synthesis is even more seamless, resulting in heavy music that drives hard and with great invention—including ample spicy sonic details provided by flutes, horns and deftly arranged backup vocals."^[3] Guitar Player deemed the album "workingman's grunge-funk with a nihilist's sense of black humor."^[15] The Calgary Herald concluded that, "like the Beastie Boys, Big Chief manages to transcend their influences while blurring the distinction between black get-down funk and white riff-rock."^[12] The Tampa Tribune noted that the album "meshes all of [the band's] hometown influences from the MC5 to George Clinton."^[16]

The Washington Post determined that "the Chiefs really can play funk, metal and a credible hybrid of the two, and their affection for booming bass, swaggering guitar and cowbell accents is palpable."^[6] The New York Times described Platinum Jive as "a fake compilation that ranges from hard guitar rock written in the style of late 1960's Detroit bands like the Stooges and MC5 to rap."^[17] The Atlanta Journal wrote that "Big Chief fully embraces mindless, muscle-bound '70s riffage, making music that is equal parts raunchy homage and ironic cackle."^[7] The Wisconsin State Journal stated that "Big Chief plays raggedy, guitar-fueled, funk-inflected, lighthearted alternative rock."^[18]

AllMusic called the album "a step backward musically, because the band seems to resort back to its heavy rock roots, not further developing the funk and soul elements of Skullgame," writing that "it's not without its good moments, being more hit than miss and sufficiently enjoyable."^[11]