Pleurophyllum criniferum

Pleurophyllum criniferum is a large perennial herb, growing up to 2 m (6 ft 7 in) in height. The leaves may grow to 1 metre (3 ft 3 in) or more in length and are diverse in shape, though usually oblong-ovate to lanceolate, the undersides covered by silky white hairs. The flowers occur as 15–30 heads in elongated racemes with short and inconspicuous ray-florets and dark purple disk-florets. The plant flowers from December to February and fruits from January to May.^[4]

The plant is endemic to New Zealand’s subantarctic Antipodes, Auckland and Campbell Islands, where it is a striking component of the megaherb community. It occurs from the coast up into the island ranges on peaty ground in herbfields.^[4]