Podesta Baldocchi
Former florist in San Francisco, California, US
From Wikipedia, the free encyclopedia
Podesta and Baldocchi,[1] later Podesta Baldocchi,[2] was one of the oldest operating florists in San Francisco, founded in 1871.[3][2] The business is no longer operating.
| |
 Shop interior, 1922 | |
| Formerly | Podesta and Baldocchi |
|---|---|
| Industry | Floriculture |
| Founded | 1871 |
| Fate | Sold and closed |
| Headquarters | 224 Grant Avenue, San Francisco, California, U.S. |
Area served | San Francisco Bay Area |
| Products | Floral arrangements, flowers |
Their headquarters on 224 Grant Avenue, with Italian marble artwork and tile floors, acquired from the 1915 Panama-Pacific International Exposition, was featured in Alfred Hitchcock's 1958 film Vertigo.[4][5][6][7][8][9]
History
In September 1999, Podesta Baldocchi was sold to Gerald Stevens Inc., which once operated a network of 231 floral online locations, delivering flowers, in 28 markets in the United States.[2]
In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi.[10][11] Rovetti's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business.[12] Rovetti sold Podesta Baldocchi to the Rossi & Rovetti floral shop in 2001.[13]
