Pony (make-up artist)
From Wikipedia, the free encyclopedia
Pony | |
|---|---|
포니 | |
 Pony in December 2015 | |
| Born | Park Hye-min January 22, 1990[1][2][3][4] South Korea |
| Occupations |
|
| Years active | 2010–present |
| YouTube information | |
| Channel | |
| Years active | 2015–present |
| Genres | |
| Subscribers | 5.87 million |
| Views | 359 million |
| Korean name | |
| Hangul | 박혜민 |
| RR | Bak Hyemin |
| MR | Pak Hyemin |
| Last updated: April 8, 2026[needs update] | |
Park Hye-min (Korean: 박혜민; born January 22, 1990),[1][2] known professionally as Pony (포니) or Pony Park, is a South Korean make-up artist, blogger, and Beauty YouTuber. Pony is credited with popularizing Korean beauty trends worldwide.[5] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career.[6]
Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
The name "Pony" came from her nickname at school, which she has used as her online name since.[5] Having enjoyed drawing since childhood,[7] Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student.[8][5] She began posting video tutorials at the request of other users, which were positively received.[5][9] Pony went to university to become a graphic designer and later worked at an office.[7] In 2010, she was approached by a publisher to write a series of books on make-up tips, which were later released in 2011, 2012, and 2014 in Taiwan, Thailand, Indonesia, China, and Japan.[5][7][10] She eventually quit her job to pursue make-up full-time.[9] For a while, she also worked as a make-up artist for singer CL.[7][11]
After launching her YouTube channel, Pony Syndrome, in 2015,[7] Pony gained over 4,400,000 subscribers in 2018.[8][11] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.[5][7] In addition to posting make-up looks, Pony also created tutorials for celebrity transformations.[12]
In 2015, Pony launched her make-up brand, Pony Effect, through the Korean beauty retailer Memebox.[7][13]
Personal life
Endorsements
Pony has been a brand ambassador for Etude House since 2014.[15] In 2018, Pony became a brand ambassador for Bobbi Brown,[16] including releasing a promotional song titled "Outta My Mind."[17] In 2019, Pony released collaboration make-up collections with MAC Cosmetics,[9][18] ColourPop Cosmetics, Revolve, Etude House,[19][20] and NYX Professional Makeup.[21] For her collaboration with MAC Cosmetics, Pony released a digital single, "Divine", to promote its release.[22] In 2020, she became the first Korean collaborator of the brand Morphe.[20]