Populus Ltd
UK market research company
From Wikipedia, the free encyclopedia
Populus is a market research company in the United Kingdom formed in 2003.
| Company type | Market Research |
|---|---|
| Founded | 2003, United Kingdom |
| Headquarters | United Kingdom |
Populus co-founded the British Polling Council in 2004 and regularly publishes opinion polls on voting intention and as well as other political and commercial issues.[1][2] It is also a member of the Market Research Society.[3]
Populus conduct telephone research using random digit dialing.[4]
In 2020 Populus became part of Yonder Consulting.[5]
