Pour Moi Ltd
British clothing retailer
From Wikipedia, the free encyclopedia
Pour Moi Ltd (generally known as Pour Moi) is a British multinational fashion brand specialising in lingerie, swimwear, nightwear, clothing and sportswear which has its headquarters in Brighton, England.[2] Pour Moi has three stores based in Chester and Leeds selling online to over 50 countries worldwide.
 | |
| Type | Private limited company |
|---|---|
| Industry | Retail |
| Founded | 1998 Macclesfield, UK |
| Founder | Michael Thomson |
| Headquarters | Brighton, UK[1] |
Number of locations | 4 Stores [1] |
Area served |
|
| Products | Lingerie, swimwear, nightwear, clothing |
| Website | pourmoi |
History
Pour Moi started in Macclesfield, Cheshire in 1998 and began selling bras via independent boutique Elle Lingerie in Rugby in 2005. They launched their first independent retail store in Macclesfield, followed by another shop in Chester soon afterwards, along with concessions in Figleaves and Littlewoods.
Pour Moi has grown its base of wholesale clients to include Asos, Next and Zalando and entered the US market with Bare Necessities in 2019. In January 2019, Pour Moi acquired Charnos, Lepel & LF Intimates.[3][4]
Pour Moi launched its direct-to-consumer website in 2015, and a US website in December 2020.
Operations
Pour Moi has a three channel model: wholesale, via partners such as Asos and Next; direct-to-consumer via its two websites, and via its stores in Chester and Leeds.
Pour Moi works closely with celebrities & influencers, releasing edits with Love Island star India Reynolds, actress Helen Flanagan, television and media personality Vicky Pattison and Jess Wright from The Only Way is Essex.[5][6] Its Energy Empower U/W Lightly Padded Sports Bra has received several recommendations from publications such as Closer, Good Housekeeping and Women's Running.[7][8]
It also collaborated with Melanie Brown to launch its 'Own Your Confidence' campaign.[9] With additional collaboration with the style guru, television presenter and star of How To Look Good Naked, Gok Wan, who joined forces with Pour Moi on the continuation of their Own Your Confidence campaign.[10]
Management
Michael Thomson is the CEO and Founder of Pour Moi.
