Pref (artist)

Pref has developed his role and reputation as a graffiti artist over 20 years, and trained initially at Chelsea College of Arts before going on to work in graphic design. His multi-layered style means that an element of deciphering is introduced, the viewer being asked to disentangle images and meanings from the artwork.^[4][5] The clear linear elements of his work and Pref's evolving interest in typography trespass across the borders of fine and graphic art in energetic and intriguing ways.^[6][7]
In 2019, he collaborated with Italian luxury fashion brand Fendi to create a capsule collection based on his designs.^[8][9]
He also participated in an exhibition and event curated by Justin Bieber.^[10]

• Pref Solo Exhibition, La Galerie Centrale, Liege, Belgium (2021)^[11]
• Sway exhibition, Moberg gallery, Iowa, USA (2020)^[12]
• Breitling Watches, Mural Commission, London, UK (2020)^[13]
• Les Poupees Russes, Digital Artwork commission (2020)
• Mars Wrigley's, Mural Commission, London, UK (2020)
• Powow Hawaii exhibition, Thinkspace Gallery, Hawaii, USA (2020)
• The Biebers x Lift exhibition, UTA Artist Space, California, USA (2019)
• YMC clothing, Capsule collection collaboration, London, UK (2019)^[14]
• Talking Walls Charlotte, Mural Commission, Charlotte, USA (2019)^[15]
• Typograffic Circle exhibition, Moniker Art Far, London, UK (2019)
• London Mural Festival, Logo Design, London, UK (2019)
• Principal Insurance, Mural Commission, Iowa, USA (2019)
• LAX / ORD pt.II exhibition, Vertical Gallery, Chicago, USA (2019)
• Foundation Mesh, Mural Commission, Rotterdam, NL (2019)
• In Bloom exhibition, Moberg gallery, Iowa, USA (2019)
• LAX / SFO Pt. III, Heron arts / Thinkspace gallery, San Francisco, USA (2019)
• Fendi, Capsule Collection, Rome, Italy (2019)
• Seeing Red exhibition, Thinkspace Art Gallery, California, USA (2019)^[16]
• What You On? exhibition, Moosey Art Gallery, London, UK (2019)
• Analogue Digital exhibition, The Other Art Fair / Saatchi Art, London, UK (2019)
• Control And Disorder exhibition, Gallery 42b, Paris, France (2018)
• Unexpected Festival, Mural Commission x 2, Arkansas, USA (2018)^[17]
• Typograffic Circle exhibition, StolenSpace Gallery, London, UK (2018)
• Better Together store, Mural Commission, New Mexico, USA (2018)
• Heuristic exhibition, Wollongong Art Gallery, Wollongong, Australia (2017)
• Global street art, Mural Commission, London, UK (2017)
• Question and Answer, Mural Commission, Brighton, UK (2017)
• Calleganera Festival, Mural Commission x 2, Monterrey, Mexico (2016)
• Smoke and Mirrors exhibition, StolenSpace Gallery, London, UK (2016)^[18]
• Step In the Arena, Mural commission, Eindhoven, NL (2016)
• Write Now exhibition, Hangfire Gallery, Bristol, UK (2015)
• Rule of Three exhibition, Colab gallery, Weil am Rhein, Germany (2014)^[19]