"Presidente" is a corridos tumbados song[1][2][3] that mixes norteño and rap. The lyrics describe the luxury, power and lifestyles of figures involved in drug trafficking.[3] They also reference brands such as Louis Vuitton (and their L'Immensité cologne) and Nike.[2]
Controversy
The song sparked controversy over its mention of a certain drug dealer known as "El Plumas", whose identity is unknown but it has been reported that he would work for the Jalisco New Generation Cartel.[1][2][3] The record labels censored the line in accordance with the rules of YouTube.[1]