Pricing objectives
From Wikipedia, the free encyclopedia
Pricing objectives (or goals) is a term used in marketing and economics to provide direction to the whole pricing process.[1][2] This involves determining overall objectives that include the following: 1) the overall financial, marketing, and strategic objectives of the company; 2) the objectives of the product or brand; 3) consumer price elasticity and price points (the prevailing market condition); and 4) the resources available to the company.