Prismatic (app)
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 | |
 Prismatic’s homepage in June 2014 | |
| Type of business | Private |
|---|---|
Type of site | Social network service, News aggregator |
| Available in | English |
| Headquarters | , United States |
| Area served | Worldwide |
| Founder(s) | Bradford Cross, Aria Haghighi |
| Industry | Internet |
| URL | www |
| Commercial | Yes |
| Launched | April 10, 2012 |
| Current status | Closed in December 2015 [1] (news app) |
| Written in | Clojure, ClojureScript |
Prismatic was a social news curation and discovery application for various Web browsers and mobile devices running iOS. It combined machine learning, user experience design, and interaction design to create a new way to discover, consume, and share media. Prismatic software used social network aggregation and machine learning algorithms to filter the content that aligns with the interests of a specific user. Prismatic integrated with Facebook, Twitter, and Pocket[2] to gather information about user's interests and suggest the most relevant stories to read.
Prismatic initially launched in 2012 for web browsers and the iPhone,[3] followed by the release of an iPad app on December 19, 2013.[4]
On December 20, 2015, the company closed its consumer-facing apps and focused on offering its machine learning algorithms to publishers and hedge funds.[5]
Prismatic was produced by Prismatic, Inc., a United States–based software company founded in 2010 by Bradford Cross and Aria Haghighi and headquartered in San Francisco, California.
The Prismatic app was centered on a feed of news stories. Users can share stories to connected services like Twitter and Facebook, save stories for later reading, comment on stories, and browse tens of thousands of topics.[6]
People can do three main things on Prismatic: Tell the service what topics they are interested in and which people they want to follow; read and look at the suggested articles and photos; and share content back to those topics. Support for video is coming next.