Pritt (artist)
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Prithika Pathmanathan, known professionally as Pritt, is a Danish-born, UK-based Tamil singer songwriter and radio show presenter on BBC Asian Network.[1] Pritt is the first Tamil woman to have been named as one of 8 Future Sounds artists for BBC Asian Network.[2]
Pritt describes herself as an "Eelam Tamil" girl based in South London, and her style as "East meets West." Her songs combine western R&B elements with traditional Tamil carnatic elements and South Asian musical styles.[3] Throughout the early 2020s Pritt's cover of a 2007 hit Tamil song by Rohini, Bombay Jayashri and Harris Jayaraj called Unakkul Naane went viral on social media, most notably on the online video sharing platform TikTok. She had decided to cover Unakkul Naane in celebration of her parents' 25 year wedding anniversary. Her cover of Unakkul Naane, released in 2021 in colabboration with producer and fellow UK-based Tamil artist Dilush Selva (also stylised dilushselva). It quickly went viral after release, and then again in 2025, amassing over 22 million views on YouTube alone, and over 93 million streams.[4][5]