Project Genie (website)
Artificial intelligence website by Google
From Wikipedia, the free encyclopedia
Project Genie is a website developed by Google DeepMind that allows Google AI Ultra[a] subscribers who live in the United States to access Genie 3, a world model by DeepMind. Project Genie was released on January 29, 2026, and is accessible via Google Labs.
Type of site | Artificial intelligence |
|---|---|
| Area served | United States |
| Owner | Google DeepMind |
| URL | lab |
| Launched | January 29, 2026 |
Project Genie has been used for training AI agents in three-dimensional environments and video game design. It has been used for creating copyright infringing ripoffs of video games by Nintendo, such as Super Mario 64 and The Legend of Zelda: Breath of the Wild. It has a 60-second limit on world exploration. In generated worlds, the WASD keys are used to move, the arrow keys are used to turn the camera, and the space key is used to ascend.
After the release of Project Genie, shares of video game producers dropped significantly.
Release
On January 29, 2026, Project Genie was released, making Genie available to AI Ultra[a] subscribers in the United States who are over 18 years old.[3][4] It was made available via Google Labs.[1] After the release of Project Genie, shares of video game producers decreased significantly, with Take-Two Interactive decreasing by 9.3%, Roblox Corporation decreasing by 15%, Unity Software decreasing by 21%, and CD Projekt decreasing by 8%.[5]
Capabilities
Project Genie allows the user to perform three different types of interactive world generation, being world sketching, exploration and remixing. World sketching uses Nano Banana Pro to generate the first frame of the virtual world, and allows the user to review the first frame.[4][3] Remixing allows Genie 3 to modify an existing generated world.[3] When exploring a world, the WASD keys are used to move, the space key to ascend, and the arrow keys to move the camera.[6]
World exploration is limited to 60 seconds.[1][3] According to Google, this allows them to introduce Genie to more users, as Genie 3 is an auto-regressive model, which requires a large amount of computation.[6] Auto-regressive models create worlds frame-by-frame based on previous frames, the prompt, and user input.[1]
Usage
Project Genie has been used for training AI agents in interactive environments and for video game design.[7]
Project Genie has been used for creating ripoffs of Nintendo games such as Super Mario 64 and The Legend of Zelda: Breath of the Wild, but could not generate worlds containing Disney characters.[8] The worlds generated infringe copyright and have been shared on social media platforms.[9][10]
Reception
Jay Peters of The Verge found that Project Genie could generate worlds of Nintendo games, but that it could not generate worlds containing Disney characters. He criticized it for being slow and having a 60-second limit on generations.[8] Thomas Smith of Fast Company criticized Project Genie for being limited to 24 frames per second and lacking enjoyable gameplay when creating video games, and noted that a future version of Genie could be used for procedural generation or game generation based on player input.[11] TechCrunch reporter Rebecca Bellan criticized it for being overly censored and not generating content related to mermaids due to a cease and desist from Disney that Google received in December 2025.[6] Game developers from the Game Developer Conference criticized it for facilitating technological unemployment.[1]