The company's business model was to charge vendors and purchasers a flat monthly fee for use of the site and to take a commission on sales. The business logic was that online purchasing would save hotels money by speeding up the purchasing process for towels, linens, soap and other basic goods.[2]
The company went public on the NASDAQ exchange in September 1999 and its stock price doubled in the first day of trading. In 1999 and 2000 the company entered marketing agreements with large Internet companies and business service providers like AOL and Office Depot.[2][3]
At its height, the company had 1,000 employees and a market capitalization of more than $4 billion.[4]
The company was never profitable. Despite heavily-discounted subscription fees and low margins, customers often found that buying goods online was more expensive and less convenient than traditional wholesale purchasing. The company attracted over 140,000 mostly small and medium-sized vendors by making strategic "preferred" deals. Many of these deals involved PurchasePro giving away stock or its partners providing free services, which generated losses for both sides.[5] PurchasePro's stock value began to fall quickly in April, 2001 after it announced that it would fall short of its revenue predictions. Investors began to question the company's accounting practices and the truthfulness of its prior financial claims.[6] Founder and CEO Charles Johnson was forced to resign by PurchasePro's board of directors in May, 2001.[4] The company filed for bankruptcy in September, 2002, and PurchasePro's assets were sold for $2.5 million in January, 2003.[4]
In November 2008 a US court found the company had conspired with AOL executives to overstate revenue from software licenses that AOL sold for PurchasePro. The companies inflated the license-sales figures by not reporting that most of these sales were made in exchange for commitments to buy products from the licensees, which hid the fact that only a small fraction of customers ever paid for these licenses. PurchasePro also backdated and forged contracts to meet revenue projections.[7] These accounting deceptions fooled investors into believing PurchasePro had met its sales projections and bolstered its stock price.[7] Overall, revenues were overstated by 37% in the first quarter of 2001.[8]
AOL and a number of its executives reached settlements, including payment of a $210 million fine, to avoid criminal and civil prosecution. Johnson and other PurchasePro executives were charged with stock fraud.[7] Johnson's first prosecution ended in a mistrial after his attorneys resigned upon discovering that Johnson was forging email messages to introduce false evidence in his favor. His second trial ended in November, 2008 with a conviction for stock fraud and obstruction of justice and a sentence of 8 years in prison.[7]