Pure (app)
Mobile dating app
From Wikipedia, the free encyclopedia
Pure is an online dating platform and an application that allows users to post personal ads to find matches based on their desires, preferences, and intentions (“turn-ons”).[2] Launched in 2012, the app is known for its safety and privacy features[3] (ephemeral messaging, no screenshots possible, photo verification, Safety Signal[4]).
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History
Founding and early development
In 2012, Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko presented the first concept of Pure and raised initial $400,000 in investments.[5][6]
In October 2012, the app was launched in the US on the App Store. In January 2014, the app was released worldwide, with the release of the first Android version in June 2015.[citation needed]
Headquarters and leadership
In 2015, Pure was ranked third in the Lisbon Challenge[7] and was granted an office in Lisbon by the Mayor's Office of the City of Lisbon.[5] In 2020, Olga Petrunina became the CEO.[8][9][10] In 2022, the headquarters of the company moved to Berlin, Germany. In 2025, Luka Dremelj became the CEO. As of January 2026, the company has reached the milestone of $100M in gross revenue.[11]
