The advertisement consists of a single sketch in which a mother and her daughter appear at the lost and found desk of a public swimming pool. The mother explains to the receptionist that the previous day her daughter left her inflatable purple crocodile at the swimming pool.
The receptionist hands the mother a form which must be filled out on both sides and handed in the following day between 9 and 10 AM, while the purple crocodile, which her daughter had lost is seen standing in a corner of the reception desk. The mother then points at the purple crocodile and says that "it's right there". The receptionist says in a sneering tone "yes, it is right there" but takes no action.
