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Q-Refres-Ko

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Company typePrivate
Founded1965; 61 years ago (1965)
FounderCepeda family
Q-Refres-Ko
Company typePrivate
IndustryFood industry
Founded1965; 61 years ago (1965)
FounderCepeda family
Headquarters,
Brazil
ProductsSoft, Ploc, Fresh, Tang, Ping Pong, Confeti, Delicado, Jujuba, Q-Gel, Ki-banba, Ki-Coco, Plets, Dulcora
ParentPhilip Morris International

Q-Refres-Ko is a candy factory from São Paulo. Created in 1965 by the Cepeda Family, ex-Kibon employees, it was bought by Philip Morris International in December 1993.

Q-Refres-Ko was created in 1965 on São Paulo by Armando do Nascimento Cepeda, Sylvio Propheta, Luiz Redoschi and Willy Schworer ex-Kibon employes.[1][2]

In the 80s, Soft, their brand of candy, was a success, and the company exported 100 million candies to the United States.[1] In 1982, General Foods became partners of Q-Refres-Ko and the company created Q-Refres-Ko S.A. for joint production with Kibon.[2]

In December 1993, Philip Morris bought Q-Refres-Ko and ended the Soft candy production.[1][2] Q-Refres-Ko became a subsidiary from Kibon and started selling Tang in Brazil. After the restructure of the company, Q-Refres-Ko lost space in the drink mix market for alternative drinks and became more aggressive in their promotions.[3] The company began a recovery process in 1995, when it quickly regained the space lost to Arisco.[4]

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