Qualitative Market Research
Academic journal
From Wikipedia, the free encyclopedia
Qualitative Market Research: An International Journal is a peer-reviewed academic journal that publishes academic research on qualitative research methods and its applications in market research, marketing, and consumption. It is published by Emerald and the editor-in-chief is Fiona Spotswood (University of Bristol). The journal was established in 1998.
Abstracting and indexing
The journal is abstracted and indexed in Scopus[1] and the Social Sciences Citation Index.[2] According to the Journal Citation Reports, its 2023 impact factor is 1.6.[3]