Quince (company)
Quince, an e-commerce company
From Wikipedia, the free encyclopedia
Quince is an American e-commerce company that offers apparel, accessories, jewelry, home goods, wellness and beauty products.[1] It is headquartered in San Francisco, California and markets a “manufacturer-to-consumer” (M2C) model, in which goods are produced by partner factories and shipped directly to customers.[1][2][3]
| |
| Type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2018 |
| Founders | Sid Gupta, Sourabh Mahajan, Becky Mortimer, and Zunu Mittal |
| Headquarters | , United States |
Key people | Sid Gupta (CEO) |
| Products | Apparel, accessories, jewelry, home goods, wellness, beauty |
| Website | www |
History
Quince was founded in 2019 as Last Brand and rebranded to Quince in June 2020.[4][5][6] Gupta is currently the CEO and Mahajan serves as the CTO.[7] Part of its business model involved advertising through social media.[8]
In 2023 Forbes listed the company in its Next Billion-Dollar Startups list.[9] As of November 2025 the company employed some 800 employees and generated approximately $1.1 billion in annual revenue.[1]
In 2026, Quince launched a Canadian website expanding its services to Canada (in addition to the United States).[10]
Funding and Valuation
In January 2025 the company raised a US$120 million Series C round led by Notable Capital and Wellington Management.[11] In July 2025, Bloomberg reported that Quince raised Series D funding about US$200 million at a valuation above US$4.5 billion, in a round led by Iconiq Capital.[12][13] In July 2025, the company raised $461 million.[3] The company publicly launched in October 2020 and disclosed an $8.5 million seed round led by Founders Fund, 8VC, and Basis Set Ventures and is also backed by Insight Partners, and DST Global.[14]
Legal matters
Quince faced a lawsuit from Williams-Sonoma[15][16] that Quince has been involved in intellectual-property and trademark disputes with Yeti and Deckers Outdoor (UGG),[17][18] as well as a trademark lawsuit with the Michelin-starred San Francisco restaurant Quince.[19] The Yeti and restaurant cases were settled in 2023 and 2025 respectively.[6] Deckers case was also resolved in 2025 that different companies currently offer similar designs.[20]