Rainbows End, New Zealand

Statistics New Zealand describes Rainbows End as a rural settlement, which covers 0.22 km² (0.085 sq mi)^[4] and had an estimated population of 90 as of June 2025,^[5] with a population density of 409 people per km². Rainbows End is part of the larger Dome Valley-Matakana statistical area.^[9]

Rainbows End had a population of 96 in the 2023 New Zealand census, a decrease of 15 people (−13.5%) since the 2018 census, and an increase of 15 people (18.5%) since the 2013 census. There were 42 males and 54 females in 45 dwellings.^[12] 6.2% of people identified as LGBTIQ+. The median age was 62.5 years (compared with 38.1 years nationally). There were 3 people (3.1%) aged under 15 years, 9 (9.4%) aged 15 to 29, 39 (40.6%) aged 30 to 64, and 45 (46.9%) aged 65 or older.^[11]

People could identify as more than one ethnicity. The results were 93.8% European (Pākehā), 6.2% Māori, and 6.2% Asian. English was spoken by 100.0%, and other languages by 9.4%. The percentage of people born overseas was 40.6, compared with 28.8% nationally.

Religious affiliations were 31.2% Christian, 3.1% Islam, and 3.1% other religions. People who answered that they had no religion were 59.4%, and 3.1% of people did not answer the census question.

Of those at least 15 years old, 21 (22.6%) people had a bachelor's or higher degree, 39 (41.9%) had a post-high school certificate or diploma, and 18 (19.4%) people exclusively held high school qualifications. The median income was $37,400, compared with $41,500 nationally. 12 people (12.9%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was that 30 (32.3%) people were employed full-time and 15 (16.1%) were part-time.^[11]