Ray Kay

Reinert K. Olsen (born 10 July 1978), known professionally as Ray Kay, is a Norwegian director and photographer who is currently based in Los Angeles. He is a music video and advertising director.

Ray Kay mostly directs music videos and has worked with artists such as Cher,^[1] Britney Spears,^[2] Lady Gaga,^[3] Justin Bieber,^[4] Jessie J, Nelly Furtado,^[5] Beyoncé Knowles,^[6] Destiny's Child,^[7] Gloria Estefan,^[8] Steven Tyler,^[9] Enrique Iglesias,^[10] Adam Lambert,^[11] Cheryl Cole,^[12] Alesha Dixon,^[13] Diddy, Willow Smith,^[14] Amerie,^[15] Sean Paul, Christina Milian,^[16] The-Dream,^[17] Backstreet Boys, Melanie C, Ciara, Snoop Dogg, and Ghostface.^[18] He also photographs fashion stills and album covers, and has directed advertisements for brands such as Pepsi, AT&T,^[19] Mango and KFC.^[18]

His music videos have won several awards, including MTV Video Music Awards (USA), MuchMusic Video Awards and ZTV Awards.^[20]

He will make his feature directorial debut with "Paranormalcy", a fantasy film based on the New York Times bestselling book by Kiersten White. He is currently developing the project with Gil Adler.^[21]