Reborn Rich
2022 South Korean television series
From Wikipedia, the free encyclopedia
Reborn Rich[6] (Korean: 재벌집 막내아들) is a South Korean television series adapted from the original web novel of the same name,[7] starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST).[2][3] It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.[8][9][10]
| Reborn Rich | |
|---|---|
Promotional poster | |
| Hangul | 재벌집 막내아들 |
| Lit. | The Youngest Son of a Conglomerate |
| RR | Jaebeoljip mangnaeadeul |
| MR | Chaebŏljip mangnaeadŭl |
| Genre | |
| Based on | The Youngest Son of a Conglomerate by San Gyung |
| Written by |
|
| Directed by | Jung Dae-yoon[3] |
| Starring | |
| Music by | Jeon Chang-yeop |
| Country of origin | South Korea |
| Original language | Korean |
| No. of episodes | 16 |
| Production | |
| Executive producers |
|
| Producers |
|
| Running time | 60–87 minutes[4] |
| Production companies | |
| Budget | ₩30~35 billion[5] |
| Original release | |
| Network | JTBC |
| Release | November 18 – December 25, 2022 |
Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings.[11] A second season has been confirmed in production.[12]
Synopsis
The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian financial crisis.
Cast
Main
- Song Joong-ki as Jin Do-jun / Yoon Hyun-woo[13]
- Kim Kang-hoon as young Jin Do-jun (in 1987) [14][15]
- Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family.
- Reborn as Jin Do-jun, Soonyang family's youngest grandson.
- Lee Sung-min as Jin Yang-chul[13]
- Head of the family and founder of Soonyang Group.
- Shin Hyun-been as Seo Min-young[16]
- A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.
Supporting
Soonyang family
- Yoon Je-moon as Jin Young-ki[17]
- Eldest son of the Soonyang family.
- Kim Jung-nan as Son Jung-dae[18]
- Jin Young-ki's wife. Daughter of a powerful money lender.
- Kim Nam-hee as Jin Seong-jun[19]
- Moon Seong-hyun as young Jin Seong-joon[20]
- Jin Young-ki's son. Eldest grandchild of the Soonyang family. Vice Chairman and heir of Soonyang Group.
- Park Ji-hyun as Mo Hyun-min[21]
- Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.
- Jo Han-chul as Jin Dong-ki[22]
- Second son of the Soonyang family.
- Seo Jae-hee as Yoo Ji-na[23]
- Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.
- Jo Hye-joo as Jin Ye-jun[24]
- Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.
- Kim Shin-rok as Jin Hwa-young[25]
- Third child and only daughter of the Soonyang family.
- Kim Do-hyun as Choi Chang-je[26]
- Jin Hwa-young's husband. A prosecutor with a poor family background.
- Kim Young-jae as Jin Yoon-ki[27]
- Jin Do-jun's father. Third son and the youngest and fourth child of the Soonyang family.
- Jung Hye-young as Lee Hae-in[17]
- Jin Do-jun's mother. A former top actress.
- Kang Ki-doong as Jin Hyung-jun[28][29]
- Cha Sung-je as young Jin Hyung-jun[30]
- Jin Do-jun's older brother. Second grandson of the Soonyang family.
- Jin Yang-chul's wife.
Soonyang Group
- Jung Hee-tae as Lee Hang-jae[32]
- Jin Yang-chul's right-hand man.
- Heo Jung-do as Kim Ju-ryeon[33]
- Jin Young-ki's secretary.
People around Jin Do-jun
- Park Hyuk-kwon as Oh Se-hyeon/Mason Oh[34]
- Jin Do-jun's business partner.
- Tiffany Young as Rachel[17]
- An analyst working with Oh Se-hyeon.
- Park Ji-hoon as Ha In-seok[35]
- Jin Do-jun's driver.
- Kim Jung-woo as Woo Byung-jun[36]
- A Soonyang employee who later works for Jin Do-jun.
Extended
- Kang Gil-woo as Baek Dong-min[37]
- Jin Dong-ki's loyal strategist.
- Lee Byung-joon as Ju Young-il[38]
- Chairman of Daeyoung Group.
- Lee Hwang-eui as Mo Young-bae[39]
- Mo Hyun-min's father. Owner of Hyunsung Ilbo.
Special appearance
- Park Jin-young as Shin Gyeong-min[42]
- An assistant manager and Yoon Hyun-woo's junior.
- Cha Sun-woo as Yoon Hyun-min[43]
- Yoon Hyun-woo's younger brother.
- Seo Jeong-yeon as Han Kyung-hee[44]
- Yoon Hyun-woo's mother.
- Lee Gyu-hee as Yoon Dong-su[45]
- Yoon Hyun-woo's father.
Original soundtrack
Part 1
Part 2
| No. | Title | Lyrics | Music | Artist | Length |
|---|---|---|---|---|---|
| 1. | "Mother" |
|
| Shin Yong-jae (2F) | 4:49 |
| 2. | "Mother" (Inst.) |
| 4:49 | ||
| Total length: | 9:38 | ||||
Part 3
| No. | Title | Lyrics | Music | Artist | Length |
|---|---|---|---|---|---|
| 1. | "I'm In Love With You" (너를 사랑하고 있어) |
|
| Seo Da-hyun (TripleS) | 3:58 |
| 2. | "I'm In Love With You" (너를 사랑하고 있어; Inst.) |
| 3:58 | ||
| Total length: | 7:56 | ||||
Part 4
| No. | Title | Lyrics | Music | Artist | Length |
|---|---|---|---|---|---|
| 1. | "Like a Star" (별처럼) |
|
| Moon Sua (Billlie) | 3:35 |
| 2. | "Like a Star" (별처럼; Inst.) |
| 3:35 | ||
| Total length: | 7:10 | ||||
Part 5
| No. | Title | Lyrics | Music | Artist | Length |
|---|---|---|---|---|---|
| 1. | "In The End" |
|
| Kim Woo-jin | 4:00 |
| 2. | "In The End" (Inst.) |
| 4:00 | ||
| Total length: | 8:00 | ||||
Part 6
| No. | Title | Lyrics | Music | Artist | Length |
|---|---|---|---|---|---|
| 1. | "The Miracle" (기적 같은 너) | Kim Hee-jae |
| Paul Kim | 4:17 |
| 2. | "The Miracle" (기적 같은 너; Inst.) |
| 4:17 | ||
| Total length: | 8:34 | ||||
Part 7
| No. | Title | Lyrics | Music | Artist | Length |
|---|---|---|---|---|---|
| 1. | "Love Me" |
|
| 4Men | 3:55 |
| 2. | "Love Me" (Inst.) |
| 3:55 | ||
| Total length: | 8:10 | ||||
Viewership

| Season | Episode number | Average | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | |||
| 1 | 1.394 | 2.174 | 2.669 | 2.663 | 3.528 | 3.692 | 3.851 | 4.653 | 3.887 | 4.316 | 5.064 | 4.536 | 5.307 | 6.248 | 5.829 | 6.277 | 4.131 | |
| Ep. | Original broadcast date | Average audience share (Nielsen Korea)[46] | |
|---|---|---|---|
| Nationwide | Seoul | ||
| 1 | November 18, 2022 | 6.058% (1st) | 6.723% (1st) |
| 2 | November 19, 2022 | 8.845% (1st) | 9.824% (1st) |
| 3 | November 20, 2022 | 10.826% (1st) | 11.713% (1st) |
| 4 | November 25, 2022 | 11.800% (1st) | 13.153% (1st) |
| 5 | November 26, 2022 | 14.758% (1st) | 16.195% (1st) |
| 6 | November 27, 2022 | 14.880% (1st) | 16.507% (1st) |
| 7 | December 3, 2022 | 16.102% (1st) | 18.026% (1st) |
| 8 | December 4, 2022 | 19.449% (1st) | 21.776% (1st) |
| 9 | December 9, 2022 | 16.995% (1st) | 19.512% (1st) |
| 10 | December 10, 2022 | 18.337% (1st) | 20.515% (1st) |
| 11 | December 11, 2022 | 21.137% (1st) | 23.858% (1st) |
| 12 | December 16, 2022 | 19.817% (1st) | 22.178% (1st) |
| 13 | December 17, 2022 | 22.456% (1st) | 24.370% (1st) |
| 14 | December 18, 2022 | 24.936% (1st) | 26.949% (1st) |
| 15 | December 24, 2022 | 25.032% (1st) | 28.164% (1st) |
| 16 | December 25, 2022 | 26.948% (1st) | 30.101% (1st) |
| Average | 17.399% | 19.348% | |
Accolades
| Award ceremony | Year | Category | Nominee | Result | Ref. |
|---|---|---|---|---|---|
| APAN Star Awards | 2023 | Drama of the Year | Reborn Rich | Nominated | [47][48] |
| Best Director | Jung Dae-yoon | Nominated | |||
| Top Excellence Award, Actor in a Miniseries | Lee Sung-min | Nominated | |||
| Song Joong-ki | Nominated | ||||
| Excellence Award, Actor in a Miniseries | Jo Han-chul | Won | |||
| Excellence Acting Award, Actor | Jung Hee-tae | Nominated | |||
| Excellence Acting Award, Actress | Park Ji-hyun | Nominated | |||
| Baeksang Arts Awards | 2023 | Grand Prize – Television | Lee Sung-min | Nominated | [49] |
| Best Actor | Won | ||||
| Best Supporting Actor | Kim Do-hyun | Nominated | |||
| Best Supporting Actress | Kim Shin-rok | Nominated | |||
| International Emmy Awards | 2023 | Best TV Movie/Mini-Series | Reborn Rich | Nominated | [50] |
| Korea Drama Awards | 2023 | KDF Award | Jung Hee-tae | Won | [51] |
| Korea Communications Commission Broadcasting Awards | 2023 | Top Excellence Award | Reborn Rich | Won | [52] |
| Korea PD Awards | 2023 | Best Picture TV | Won | [53] | |
| Seoul International Drama Awards | 2023 | Best Miniseries | Won | [54] | |
| Outstanding Korean Actor | Lee Sung-min | Won |
Remake
The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea,[10] unveiled that they will remake the series in Thai. The series is to be released in 2024.[55]