Red Ribbon Bakeshop
Filipino bakery chain
From Wikipedia, the free encyclopedia
Red Ribbon Bakeshop, Inc.[2] is a bakery chain based in the Philippines, which produces and distributes cakes and pastries. It is owned by the Mercados, a Filipino family. Red Ribbon makes baked goods primarily for family celebrations.[3]
Amalia Hizon Mercado
| |
.jpg) A Red Ribbon bakeshop in SM City Cebu | |
| Type | Subsidiary |
|---|---|
| Founded | 1979 in Quezon City, Philippines |
| Founders | Renato Mercado Amalia Hizon Mercado |
Number of locations | 500+[1] |
Area served | Philippines California Nevada New Jersey Arizona New York Virginia Illinois Washington Texas Florida Hawaii Maryland Pennsylvania Michigan |
| Products | Fast food, pastries, and cakes |
| Parent | RRB Holdings Inc. (Jollibee Group) |
| Website | www www |
History
In 1979, Amalia Hizon Mercado, her husband Renato Mercado, and their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City.[4] The cakes developed by Teresita gave Red Ribbon its prominence. In 1984, it opened its first overseas outlet in West Covina, California.[5] The company began franchising in 1999. Today, more than 200 branches operate in the Philippines; 32 in California; five in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix;[6] two in New York City; one in Virginia Beach, Virginia; one in Chicago, one in Metropolitan Detroit, and two in Houston, Texas.[7]
In 2005, Red Ribbon was acquired by Jollibee Group.[8] Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.[2]
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