RedeTV! Itumbiara began broadcasting on channel 4 on October 25, 2009, at 4:44pm, initially on an experimental basis, so that the station's technicians could make the necessary adjustments and tests to provide the best sound and image quality in Itumbiara and surrounding areas, after the establishment of the station's studios.[1]
The station's tower was installed at the headquarters of the Folha de Notícias newspaper, located on Avenida Afonso Pena, without number, at Bairro Jardim América, the highest location in the city, so that the entire city and surrounding areas receive the station's signal without any major difficulties.[1][2]
On November 1, after an experimental period, as well as adjustments and tests and the implementation of the studios, the station was officially opened.[1] After being opened, it became the second TV station in the city, ending the monopoly of the only station in the city, TV Anhanguera Itumbiara (channel 11)[3] and starts broadcasting the first local program: Plantão Policial, which aired every day at 11:55am and 6:10pm and was presented by Luis Alves. The station had more local programming than the TV Anhanguera station, which only produced two 10-minute local blocks during the two daily editions of Jornal Anhanguera.[3]
With the new station, RedeTV! had gained its third affiliate in Goiás, the other two being VTV (Goiânia, channel 49) and TV Planalto (Jataí, channel 6),[3] but the stations were later closed in 2011.
The station had already become popular with the Itumbiarese people and had 89% of the audience in the city for its local programs, and wanted more local programming, especially the youth, as there were little options for the target audience in the station's afternoons.[4]