Redneck Heaven
From Wikipedia, the free encyclopedia
 | |
| Company type | Private |
|---|---|
| Industry | Restaurant |
Number of locations | 4 (at peak) |
Area served | Texas |
| Services | Food and beverage |
| Website | http://redneckheaven.com/ (archived) |
Redneck Heaven was a chain of sports bars and restaurants based in Lewisville, Texas, and with locations in several other Texas cities. The chain was known for its controversial promotions, Southern theme and scantily-clad waitresses. It was the subject of an MTV reality show and it was frequently categorized as a breastaurant.
Opening in 2008[1] in Lewisville, Texas,[2] Redneck Heaven marketed itself as a rowdier, more sexually provocative version of the typical breastaurant like Hooters, Tilted Kilt, or Twin Peaks.[3] Restaurants featured Southern and Redneck-themed interior elements such as car doors from the General Lee (from The Dukes of Hazzard) and other automotive and sports memorabilia.[4] They also featured scantily clad servers who engaged in what the chain termed as "mischief" (including line dancing, hula hooping and spanking).[5][6]
The typical uniform consisted of skimpy cut-off shorts (resembling those of Dukes of Hazzard character Daisy Duke) with crop tops, bikini tops or bras.[4][7] Redneck Heaven had many special events, however, where the typical attire was bikinis, lingerie or other themes. The chain also held "Anything But Clothes" events where servers wore only panties and body paint.[3][8] Some reviewers characterized Redneck Heaven as bridging the gap between tamer breastaurants and strip clubs,[9] though the owner said the experience had become less extreme since the early days of the restaurant.[5] The Dallas Observer listed it as being one of the best bars in the Dallas-Fort Worth area.[10]