Reebonz
Online platform for buying and selling luxury products
From Wikipedia, the free encyclopedia
Reebonz was an online platform for buying and selling luxury products. Members could shop for new and used luxury merchandise.[1][2]
| |
Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | March 2009 |
| Founders | Samuel Lim, Daniel Lim, Benjamin Han |
| Headquarters | Singapore |
| Website | http://www.reebonz.com |
Reebonz targeted customers in the Asia-Pacific region. It is established in Southeast Asia, operating in eight countries including Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, Thailand, Australia, and South Korea.[1][3]
History
Samuel Lim, Daniel Lim, and Benjamin Han co-founded Reebonz in March 2009.[3][4] Prior to Reebonz, Samuel Lim founded South East Asia’s Fusion Mobile, in his first year of university in 2000. In 2004, he founded another line of business under eFusion Solutions Pte Ltd called Fusion Direct. Benjamin Han and Daniel Lim started in e-commerce with the launch of Zuunbo.com in 2007. Zunnbo.com was awarded seed funding by the Singapore Management University (SMU) Business Innovation Generator, which manages the Entrepreneurial Talent Development Fund together with SPRING Singapore for investing in promising business proposals.[2]
In August 2021, Daniel Lim left the company.[5]
In September 2021, Samuel Lim alerted creditors that Reebonz is "in creditors' voluntary liquidation". Lim explained in the notice that Reebonz "cannot by reason of its liabilities continue its business".[6]
In December 2021, it was announced that LiveCommerceEntertainment (LCE) had acquired Reebonz.com brand assets. LCE relaunched the website as ReebonzLIVE!.[7]
Products and services
Sell and Consign
In April 2014, Reebonz.com merged with Reebonz Vintage to sell used designer items.[8]
Closets
Launched in January 2015, Closets was the mobile selling platform in the Reebonz app that sold used designer items, and it had a live chat function.
Marketplace
In May 2015, Marketplace was launched as a global portal for merchants to list rare luxury fashion items for Reebonz members.
White Glove
White Glove was a concierge service where Reebonz helped members sell their pre-owned designer items.
Reebonz Atelier
Provided services such as authentication, valuation, restoring, and repairing.
Mobile applications
Reebonz launched its mobile application for iPhone and iPad in 2010, and later for Android in July 2012.[9][10]
Reebonz SPACE
In September 2011, Reebonz launched its "retail lounge", Reebonz SPACE.[8][11][12][13]
Reebonz Mobil
In May 2011, Reebonz launched Reebonz Mobil, a 40-foot-long mobile truck version of its online flash sales concept.[14]
Awards and recognition
2012
NTV7 MY’s The Breakfast Show featured Reebonz.[8]
Cosmopolitan SG awarded the 2012 Cosmo Webby Award for Best Site for Luxury Handbags to Reebonz.
2013
In early 2013, Singapore's media giant, MediaCorp, signed on as lead investor in a round of fund-raising by Reebonz. The round raised a total of S$50 million from MediaCorp and existing shareholders. This brings Reebonz's market valuation to cross the $250M mark. This is the first time MediaCorp has invested in an online retail firm.[15][16][17][18]
2014
Reebonz was featured in Luxe Asia of Channel NewsAsia