Reigning Champ
Canadian streetwear and athleisure brand
From Wikipedia, the free encyclopedia
Reigning Champ is a Canadian streetwear and athleisure brand based in Vancouver[1] and founded in 2007 by Craig Atkinson, who also founded wings+horns.[2]
| Industry | Fashion |
|---|---|
| Founded | 2007 |
| Founder | Craig Atkinson |
| Headquarters | Vancouver, British Columbia, Canada |
Area served | North America |
| Products | Clothing |
| Parent | CYC Design Corporation |
| Website | reigningchamp.com |
The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and merino wool.[3][4] Reigning Champ is sold at 130 retailers worldwide.
In 2021 Reigning Champ was acquired by Canadian apparel retailer Aritzia at a valuation of $63 million.[5][6]
Collaborations
Reigning Champ worked with adidas on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies.[7]
Reigning Champ has collaborated with Everest, Asics Tiger, Major League Soccer, National Basketball Association, and Converse.[2]
