Revels (confectionery)
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 Revels chocolates | |
| Type | Confectionery |
|---|---|
| Associated cuisine | United Kingdom |
| Created by | Mars, Inc. |
| Invented | 1967 |
| Main ingredients | Chocolate |
Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc.[1] They were first introduced into the United Kingdom in 1967.[2]
Originally, Revels had orange creme, coconut, toffee, or peanut centres, along with Galaxy Counters (Minstrels minus exterior shell) and Maltesers.[2] However, the coconut centres were later replaced with coffee creme,[3] and the peanuts with raisins.[4]
Galaxy Counters were initially available as a product in their own right, but since their discontinuation they were only sold as part of the Revels selection. In 2010, however, Galaxy Counters were relaunched under the Galaxy brand.[5]
2008 'eviction'
In July 2008 Revels started a Big Brother-style eviction campaign where one flavour from the bag would be replaced by a special limited edition flavour. Consumers were asked to nominate on the RevelsEviction.com website[6] Voting closed on 9 September 2008. The flavour attracting the most votes was coffee, which received nearly half the votes cast. Raisin received around 25%, with the remaining votes spread fairly evenly among the other flavours. The coffee flavour was briefly replaced with strawberry, but returned in early 2009.[citation needed]
