Revlon Run Walk

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The Revlon Run/Walk for Women was a 5km walkathon event dedicated to fighting cancer. Two run/walk events were held annually in Los Angeles, California and New York City. Participants could run or walk and it was often attended by celebrities and well-known community figures. All proceeds were used to help fight cancer, specifically women's cancers such as breast cancer, ovarian cancer, and uterine cancer through awareness, research, patient counseling, and outreach programs. Money was raised through sponsor donations, runner pledges, and outside public support via text message and social media.[1]

The event was founded in 1994 by cancer survivor Lilly Tartikoff and Revlon chairman Ronald Perelman. To date, the two annual runs have raised over $70 million for cancer awareness, research, patient counseling and outreach programs.[2] In 2016, the Entertaintment Industry Foundation and Revlon announced that they would no longer host the events, bringing the Revlon Run/Walk to an end.

Celebrity attendees

Sponsors

References

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