Revolution Beauty
British beauty products company
From Wikipedia, the free encyclopedia
Revolution Beauty is a UK-based beauty company that was founded in 2014 by Adam Minto and Tom Allsworth. It sells makeup, skincare and hair products.[1] As of 2021, the brand has 220 employees and an annual turnover of $139 million.[2] Their products are sold online as well as in Boots, Superdrug, Ulta and Target stores.[3]
 | |
| Type of business | PLC |
|---|---|
Type of site | Online shopping |
| Founded | 2014 |
| Headquarters | Kent & London , United Kingdom |
| Owner | Revolution Beauty Group PLC |
| Founder(s) | Adam Minto and Tom Allsworth |
| CEO | Lauren Brindley |
| Products | Cosmetics |
| Employees | 337 |
| URL | www |
History
Revolution Beauty claims to be based around the principles of inclusivity and affordability in makeup, with a diverse range of affordable products.[4]
The brand is known for its use of influencer marketing,[5] and social media, particularly Instagram and TikTok.[6]
The company has faced claims from brands such as Kat Von D and beauty YouTuber Manny MUA for allegedly plagiarizing makeup designs and concepts, claims which co-founder Adam Minto denies.[7]
All Revolution products are all cruelty free, with 76% of the brand stocking vegan products.[8]
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK.[9]
In 2021, Revolution Beauty made its stock market debut, with Jupiter Asset Management and Chrysalis Investments pledging shares.[10][11][12] In March 2021, the company appointed Dave Forsey as its new Managing Director.[13]
In July 2023, Revolution's chief executive and chairman, Bob Holt, was ousted in a boardroom coup led by the company's major shareholder, Boohoo.[14] Later that year in December 2023, the company's chief financial officer stepped down.[15]