Richard Jurek

Jurek is the co-author of the 2014 book Marketing the Moon: The Selling of the Apollo Lunar Program, which he cowrote with David Meerman Scott. The book focuses on the use of marketing techniques and marketing agreements between NASA and private industry to promote the importance of the Apollo missions to the US public.^[5] He has provided public lectures on the subject as well.^[6] The book contains around three hundred images of original ads and marketing materials, cut down from an initial collection of about three thousand.^[7] Jurek argues that what occurred during the marketing of the Apollo missions set the precedent of the modern interaction between the public and mass media.^[8] For his book he also appeared on the Science Channel's television series NASA's Unexplained Files, as well as the documentary The Two Dollar Bill.^[9] He is also a contributor to Air & Space Smithsonian.^[10]

He also served as a consulting producer on the 2019 critically acclaimed PBS/American Experience documentary, Chasing the Moon.^[11]

In 2019 Jurek released the book The Ultimate Engineer: The Remarkable Life of NASA's Visionary Leader George M. Low. Publishers Weekly said of the book that, "The result of Jurek's extensive research and careful use of detail is a comprehensive portrait of a figure vastly greater in significance than in name recognition."^[12] The Library Journal's review declared the book "scholarly, yet accessible and engaging," and "is as much a history of NASA as a biography of George Low, and as such is an important contribution to the history of the agency."^[13]

Jurek is the Chief Marketing and Communication Officer of The Inland Group.^[2][14] Previously, he was a vice president and head of corporate communications at The Northern Trust Company in Chicago.^[15]