Rifle approach
From Wikipedia, the free encyclopedia
Rifle approach is a marketing strategy defined area or subject in order to achieve (hit) a clearly defined objective or target.[1] The principle is to with one shot identify the best geographical area to enter and concentrating efforts there in the same manner as a rifle shot hits the centre of the target with great force.[2]
One to one marketing is targeting a specific audience and carrying out marketing strategies. Some trends emerging in the 21st century support the ongoing growth of one to one marketing.
- The mass marketing of yesteryear is no longer relevant.
- More direct and personal marketing better meets the needs of the customers who have less time to spend making purchase decisions.
- Consumers will more loyal to companies who reinforce their loyalty at every purchase occasion. These techniques focus on finding a firm's best customers and rewarding them for loyalty.
- Mass-media approaches are declining as advances in database technology enable collection of detailed information on customers.[3]