He wrote for The West Australian newspaper between 2006 and 2022.[2] He is now a food writer for WAtoday.[5]
He was the founding editor of the Australian Good Food Guide, an entertainment magazine owned by Seven West Media.[6]
In a 2022 interview discussing his retirement from The West Australian, Rob described the rise of social media influencers as a competitive pressure impacting upon his genre of journalism. Consistent with his paper's editorial policy, his reviews have always been independent; with no payment for reviews. He has criticised the practice of paying influencers in return for reviews.[1]
