Robert Ferber
From Wikipedia, the free encyclopedia
Robert Ferber was an American marketing theorist, statistician, economist, and psychologist.[1]
BornFebruary 1922
DiedSeptember 8, 1981 (aged 59)
Urbana, Illinois
TitleProfessor of Marketing
Robert Ferber | |
|---|---|
| Born | February 1922 |
| Died | September 8, 1981 (aged 59) Urbana, Illinois |
| Title | Professor of Marketing |
| Academic background | |
| Education | City College of New York University of Chicago Columbia University |
| Academic work | |
| Discipline | Marketing |
| Institutions | University of Illinois |
Ferber was a Professor of Business at the University of Illinois, the founding editor-in-chief of Journal of Marketing Research, and the second editor of Journal of Consumer Research. He is a former president of the American Marketing Association.[2][3] The Ferber Award given to the best dissertation-based article published in the Journal of Consumer Research is named after him.[4] He founded the Survey Research Laboratory (SRL) at University of Illinois.[5] He was married to Marianne Ferber.
Books and monographs
- Ferber, Robert. Handbook of Marketing Research. New York: McGraw-Hill, 1974.
- Ferber, Robert, and Hugh G. Wales. Motivation and Market Behavior. Homewood, Ill: R.D. Irwin, 1958.
- Ferber, Robert, and P J. Verdoorn. Research Methods in Economics & Business. New York: Macmillan, 1962.
- Ferber, Robert, and Werner Z. Hirsch. Social Experimentation and Economic Policy. Cambridge: Cambridge University Press, 1982.
- Ferber, Robert, and Hugh G. Wales. A Basic Bibliography on Marketing Research. Chicago: American Marketing Association, 1974.