Roberto Pezzetta
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Roberto Pezzetta (born 1946, Treviso) is an Italian artist and industrial designer.
Pezzetta began his product design career in 1969 at Zoppas Elettrodomestici, helping to establish its industrial design team. In the late 1970s, after a brief role as chief of design at Nordica, he returned to Zanussi, where he led the Industrial Design Center from 1982. After Zanussi merged with Electrolux in 1984, the Zanussi center became one of Electrolux’s three global design hubs.
Pezzetta became creative director for Electrolux in 2002, holding the title of Vice President of Design. He retired in 2005 and has since served as an industrial design consultant. In 2016, he was awarded the Compasso d'Oro Career Award.[1][2]
In 2003, the exhibition "La Fabbrica e...i Sogni" (The Factory and...the Dreams) was dedicated to his work in Oderzo, showcasing his designs for Zanussi Electrolux and other companies.
Pezzetta’s design philosophy emphasizes a multidisciplinary approach, incorporating elements of art, engineering, psychology, sociology, and communication.[citation needed]
Prizes
- Compasso d'Oro 1981 at Industrial Design Zanussi.
- Compasso d'Oro alla Carriera 2016.
- Product prize at the Compasso d'Oro del 1987, 1989, 1991, 2008.
- Three honor designations at the Compasso d'Oro 1998, 2001, 2004.
- Two gold medals at the Biennali del Design di Lubiana BIO 12, BIO19.
- Salone delle Arti Domestiche - Paris 1990.
- Goed Industrieel Ontwerp Netherlands 1987, 1991, 1999, 2001.
- Design Prestige in Brno 1997.
- Design Prize MCMXCVIII. XVI Fiera Internazionale di L'Avana, Cuba 1998.
- "Good Design" Awards at the Chicago Athenaeum 1999, 2000, 2001, 2002, 2003, 2004, 2009.
- KBD Award (UK) 2003.
- IF product design award 2005.
- Red Dot design award 2005.