Rocket Fuel Inc.
Big data companies
From Wikipedia, the free encyclopedia
Rocket Fuel was an ad technology company based in Redwood City, California.[3] It was founded in 2008 by alumni of Yahoo!.[3]
| |
| Company type | Private |
|---|---|
| Industry | Marketing and Advertising |
| Founded | 2008 |
| Founders | George John, Richard Frankel, Abhinav Gupta |
| Headquarters | , US |
Number of locations | 20 |
Area served | North America, Europe, and Japan; 20,000 advertisers and 3,600 advertising agencies[2] |
Key people |
|
Number of employees | 700+ |
Rocket Fuel completed an initial public offering in September 2013.[4] The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million.[5] By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.[6]
Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.[7][8][9]
In 2017, the company was acquired by Sizmek, a private ad tech company owned by Vector Capital; one outcome of this was a retreat from public company status back to being a private company.[2]
In November 2017, Sizmek retired the brand Rocket Fuel.[citation needed]
