Roland Marchand

In 1964, Marchand joined the faculty at the University of California, Davis, where he specialized in 20th-century American history. He continued to teach there until being hospitalized in 1997 shortly before his death. He also served as the co-director of the Area 3 History and Cultures Project.^[2]

Marchand was the author of three American history books: The American Peace Movement and Social Reform, 1898-1918, Advertising the American Dream: Making Way for Modernity, 1920-1940, and Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business.^[3] Advertising the American Dream has been called "a model of conceptual precision and scrupulous research" by Susan Strasser.^[4]

Marchand received the Distinguished Teaching Award from the University of California, Davis' academic senate.^[2]

Marchand died on November 14, 1997, of pulmonary fibrosis.^[3]