Romance Was Born
From Wikipedia, the free encyclopedia
.jpg) Luke Sales and Anna Plunkett, David Jones AW13 Fashion Launch, Sydney, Australia, 2013 | |
| Industry | Apparels, accessories |
|---|---|
| Founded | 2005 |
| Founder | Anna Plunkett, Luke Sales |
| Headquarters | , |
| Products | Garments, Wallpaper, Furniture, Art Installations, Fashion Shoots, Toys, Theatre |
| Website | www.romancewasborn.com |
Romance Was Born is an Australian fashion house,[1] founded by Anna Plunkett and Luke Sales in 2005. Producing haute couture and women's ready-to-wear garments and accessories, the brand produces designs that "freely toy with the relationship between fashion and art", often evoking an influence of Australiana.[2]
Anna Plunkett and Luke Sales first met in the early 2000s whilst studying fashion design at East Sydney Technical College (now known as TAFE NSW Sydney Institute).[3] The duo founded Romance Was Born after turning down an internship with Galliano at Dior to 'do their own thing'.[4][5] The name for the business reportedly came from a pin purchased in Sydney's Chinatown by Sales' cousin.[6]
"As a fashion house, they are well known for their [...] garments, but have also designed for a number of diverse mediums, including wallpaper, furniture, art installations, fashion shoots, toys, theatre and pop performance costumes."[7] In 2008, the brand produced a capsule collection for retailer Sportsgirl.[8] In January 2020, they re-released a popular collection of garments and accessories based on characters from May Gibbs' popular Snugglepot and Cuddlepie books.[9]
According to their website, Romance Was Born's main ethos is to "create immersive cultural experiences that provoke an emotional response.[1]"
