Rothco
Irish advertising agency
From Wikipedia, the free encyclopedia
Rothco, later rebranded as Droga5 Dublin,[2][3] is a creative and advertising agency based in Dublin, Ireland.[4] The agency was founded in 1995, employs more than 150 people, and was acquired by Accenture in December 2017.[1][5][6] Accenture, which also acquired the Droga5 agency in 2019,[3] rebranded Rothco as "Droga5 Dublin" in 2022.[2]
| |
| Formerly | Rothco |
|---|---|
| Type | Private |
| Industry | Advertising |
| Founded | 1995 in Dublin, Ireland |
| Headquarters | , |
Area served | Global |
| Products | Brand development Strategy Technology Experience design |
Number of employees | 150 (2017[1]) |
| Parent | Accenture |
| Website | droga5 |
Notable campaigns
AIB
- 'Mick and Kate' – Rothco was the creative agency behind AIB's 'Mick and Kate' mortgage campaign. The campaign became notable, in Ireland, for its focus on customers at the tail-end of the mortgage process.[7][8][9]
- 'The Toughest' – Rothco's campaign for AIB to reposition the GAA Club Championships won several awards, spawned a series of TV specials, and was featured as a keynote talk during Cannes 2017.[10][11]
Daintree Paper
- 'Shred of Decency' – Ahead of the Irish Same-Sex Marriage Equality Referendum, Rothco launched a campaign to turn anti-same-sex marriage flyers into confetti for same-sex marriages.[12][13][14] The campaign won a Bronze Cannes Lion in 2015.[15]
Defence Forces
- 'A New Dawn' – Rothco were the agency behind the Irish Defence Forces 'A New Dawn' campaign, a recruitment drive for 18-24 year olds. The campaign saw the Irish Defence Forces use the device of a 'realistic' first-person shooter game to attract over 3,600 applicants.[16][17]
Tesco Ireland
Awards
The company has won a number of awards, including several Cannes Lions awards.[20]