When its parent, Southern New England Telecommunications, was acquired by SBC Communications in 1998,[1] its operations remained largely independent of other SBC directory companies. In 2003,[2] however, following brand standardization, the SNET Yellow Pages were rebranded the SBC Yellow Pages. In 2005,[3] following SBC's acquisition of AT&T, the SNET directories were rebranded as the AT&T Yellow Pages.
In 2006, following BellSouth's purchase by AT&T, the directory company itself was rebranded as AT&T Advertising & Publishing, the collective name of all of AT&T's directory operations.
In 2012,[4] the company's operations were reincorporated in Delaware as YP Connecticut Information Services LLC. The company was sold to YP Holdings.
In 2014,[5] AT&T sold off Southern New England Telephone to Frontier Communications. However, YP continues to publish its Connecticut directories with the AT&T name and logo as official directories for SNET customers are published by Local Insight Yellow Pages, publisher of FrontierPages.
