Sale (chain store)
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 | |
| Formerly | S-ale |
|---|---|
| Company type | Subsidiary |
| Industry | Retail |
| Founded |
|
| Headquarters | |
Number of locations | 300 (2024) |
| Products | Groceries |
| Owner | S Group |
| Website | Sale |
Sale (Finnish: [ˈsɑle]) is a grocery shop chain in Finland, owned by the S Group. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains.[1] Initially, the chain was called S-ale.[2] Before that, Sales replaced the former small S-stores that were not part of any chain.[3] As of 2024, the chain has 300 stores in Finland.[4]
Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.[4] The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In the Helsinki metropolitan area, the S Group uses the brand Alepa for similar stores.
