Salish Matter
American content creator (born 2009)
From Wikipedia, the free encyclopedia
Salish Matter (born November 29, 2009) is an American social media personality, entrepreneur, content creator and actress. She is the daughter of photographer Jordan Matter and his wife Lauren Matter, and has an older brother, Hudson Matter.[1] She gained recognition through appearances on her father's YouTube channel before developing her own online following. In 2025, she was announced as a voice actor in The Angry Birds Movie 3 and launched the skincare brand Sincerely Yours in collaboration with Sephora.[2][3]
- Social media personality
- entrepreneur
- actress
- Jordan Matter (father)
- Lauren Matter (mother)
Salish Matter | |
|---|---|
 Matter in 2025 | |
| Born | November 29, 2009 Nyack, New York, U.S. |
| Occupations |
|
| Years active | 2020–present |
| Parents |
|
| Relatives | Hudson Matter (brother) |
| Instagram information | |
| Page | |
| Years active | 2020–present |
| Followers | 4.9 million |
| TikTok information | |
| Page | |
| Followers | 8.7 million |
| YouTube information | |
| Channel | |
| Years active | 2023–present |
| Subscribers | 4.38 million |
| Views | 170 million |
Career
Matter began appearing in her father's YouTube videos in 2018, participating in lifestyle and challenge-based content.[4] She later created her own social media accounts, posting content focused on gymnastics, dance, and family collaborations.[5]
In 2023, Matter provided a minor voice role in Ruby Gillman, Teenage Kraken. In 2025, she was announced as part of the voice cast of The Angry Birds Movie 3, alongside Jimmy Donaldson, Jason Sudeikis, and Josh Gad.[2][6][7]
In June 2025, Matter won the Kids' Choice Award for Favorite Female Creator.[8] In September 2025, Matter launched Sincerely Yours, a skincare brand distributed by Sephora.[3][9] The brand launch event at the American Dream Mall in New Jersey drew significant public attention, resulting in an early closure due to large crowds.[10] In 2026, the show Salish & Jordan Matter starring her and her father was released on Netflix.[11]
Filmography
| † | Denotes films that have not yet been released |
| Year | Title | Role | Notes |
|---|---|---|---|
| 2023 | Ruby Gillman, Teenage Kraken | Kraken Kid | Film; Voice role |
| 2026-present | Salish & Jordan Matter | Herself | Streaming series |
| 2026 | The Angry Birds Movie 3 † | TBA | Film; Voice role |
Awards
| Year | Award | Category | Nominee(s) | Result | Ref. |
|---|---|---|---|---|---|
| 2024 | Kids' Choice Awards | Favorite Creator Family | Jordan Matter/Salish Matter | Won | |
| 2025 | Kids' Choice Awards | Favorite Female Creator | Salish Matter | Won | [12] |