Salvatore Pica
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Died25 April 2022 (aged 83)
Naples, Italy
Naples, Italy
Pen namePick&Paik
OccupationEntrepreneur, cultural operator, writer
Salvatore Pica | |
|---|---|
| Born | 7 January 1939 Naples, Italy |
| Died | 25 April 2022 (aged 83) Naples, Italy |
| Pen name | Pick&Paik |
| Occupation | Entrepreneur, cultural operator, writer |
Salvatore Pica (7 January 1939 – 25 April 2022) was an Italian art and design entrepreneur. He was one of the first to promote design and contemporary art culture in post-war southern Italy.[1][2]
In 1968, the Centro Ellisse opened in Naples,[3] a city with many antiquarian furniture shops and restorers. Pica proposed selling modern Italian-designed products from manufacturers like Driade,[4] Alessi and Kartell, and displaying them in a house-like setting. Following this innovative showroom style, the shop changed to sell artworks by contemporary Neapolitan artists[5] and ones from his friend Lucio Amelio's Modern Art Agency.