Sam Born (September 10, 1891 – March 23, 1959) was an American businessman and candy maker.
Just Born
Samuel Bernstein was born into a Jewish family in Vinnitsia, Russian Empire (now Vinnytsia in Ukraine). He had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, France, where he learned the art of chocolate-making.[1]
Under his original name Samuel Bernstein, he immigrated to the United States in December 1909. He sailed on the S/S Merion from Liverpool to Philadelphia; on the ship's passenger list, his occupation was listed as "candy maker".
Just Born building in Bethlehem, where Peeps are made
In 1923 he founded the Just Born[6] company in Brooklyn, New York, a candy manufacturer that still manufactures Peeps, Mike and Ike, and Hot Tamales.[7] After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. He relocated the firm to Bethlehem, Pennsylvania, in 1932.
Death and legacy
In March 1959 Born died on board the Cunard linerBritannic while it was at sea, having departed from Lisbon en route to Southampton. He and his wife, Ann Shaffer, were on the last lap of a 14,000 mile world cruise, according to his obituary which appeared in The Morning Call, on March 24, 1959.[8]
His son, Bob Born, became president of the company in 1959.[9]
As of February 2023, David Shaffer, a nephew of Born's, is the board chair and co-CEO of Just Born.[10]
↑Blitz, Matt (May 24, 2017). "The History of Peeps". Food & Wine. Retrieved February 28, 2023. In 1910, 19-year-old Russian Jewish immigrant Sam Born landed in New York....what he and his family did in Europe, which was making chocolate....
↑"Our History". Just Born. May 10, 2019. Retrieved February 28, 2023.