Samsung Welstory

Samsung's food services operations date back to 1982, while the Welstory brand was launched in 2007.^[1] The 'Samsung Welstory' entity was spun-off from Samsung Everland after its merger with Cheil Industries in 2014. Cheil merged with C&T the year after.^[3] In 2014, a Vietnamese subsidiary was established.^[1] A Chinese distribution joint venture by the name of ‘Shanghai Welstory’ was established in 2016, with a Japanese wholesaler and Chinese supplier taking minority stakes.^[4]

In 2021, four Samsung affiliates were fined KRW 234.9 billion by the Fair Trade Commission for its deals with Welstory, which did not involve open bidding and inflated the value of the services.^[3][5] The FTC rejected the companies' remedy plan.^[2] Investigators from the Seoul Central District Prosecutors Office raided the headquarters of Welstory and Samsung Electronics in 2022 as part of the probe.^[6]

A market research branch was opened in the U.S. in 2024. A subsidiary was also established in Hungary to serve a Samsung SDI factory.^[7] In 2025, the minister of food and drug safety visited Welstory to speak on its cooking robots.^[8] In October, Welstory signed a memorandum of understanding with Louetlang to expand its presence in Europe.^[9]