Sarah Frey
American farmer and entrepreneur
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Early life and education
Frey was born July 24, 1976,[1]: 7 to Harold and Elizabeth Frey. Both had been previously married.[1] Her father was a steelworker and a farmer and for a time part owner of the Dixie Feed franchise in St. Louis, but her parents fled to Tennessee to escape what Frey calls "a perfect storm" of bad decision-making by her father, who staged an accident to make it look as if he'd died.[1] The couple's first child, a girl, was killed as a toddler in a farm accident; the couple left Tennessee for Illinois shortly thereafter.[1] Frey has four older full brothers, thirteen half-siblings from her father's first marriage, and two from her mother's first marriage; counting her half siblings she is the youngest of 21.[1][2][3]
The family's original 80-acre farm, which they called the Hill, is five miles from Orchardville and thirty miles from Mount Vernon in southern Illinois.[1] The family's home did not have indoor plumbing until Frey was five years old.[1] It was heated by a woodstove.[1] The family survived mostly on food raised on the farm or hunted and fished for, sometimes resorting to poaching.[1][3] Frey wrote in her memoir, The Growing Season, that "I never remember going to bed without eating anything, but sometimes our meals were just a bowl of mush."[1]
In her memoir she describes learning to drive by the age of five, writing, "There were vehicles everywhere with the keys in the ignition. Starting when I was four or five, whenever my parents took the truck into town and left me alone at the farm, I'd hop into their old two-door Mercury Grand Marquis. I would hot-lap around the farm, driving in circles".[1]
In her memoir Frey wrote that at age seven she was sexually abused by a farmhand, and when she told her father, he told her mother to keep a closer eye on Frey.[1] She wrote that only after she'd discovered a peephole the farmhand had drilled between her bedroom and his and showed it to her mother did her parents send him away.[1]
Her mother had a "melon route", purchasing melons from neighboring farms and delivering them to local grocery stores, which Frey helped with from the time she was 8.[1][2]
At 15, she moved out of her parents' house.[1]
Frey attended Frontier Community College while also attending high school.[1][2]
Career
At 16, she borrowed $10,000 to buy a used truck and took over distribution of the melon route, quickly increasing the farm's client list from 12 to 150.[1][4]
Her parents' financial situation had become dire.[1] Her parents, who had falsely presented themselves as married for thirty years, were separating.[1] The farm was being foreclosed on.[1] In her youth, Frey had wanted to follow her brothers off the farm and move to a city, but following the threat of the farm's repossession, she decided to help save it.[3][5] She purchased the farm outright at age 18.[4] At the time it was in two parcels, the original 80 acres and another parcel of 20.[1] She decided to use the land to grow pumpkins, a fall crop that would be ready for harvest after the melon season ended and thereby extend her earnings period.[1] She worked at the local Walmart distribution center business in 1997, while still in high school.[3][5]
Frey has been described as "the Pumpkin Queen of America".[3] She grows more pumpkins than any other farmer in the United States.[3][6] In 2016, Frey sold around five million pumpkins.[3][6][7] Most of her pumpkin crop is not suitable for eating, but is very popular for Halloween lantern carving.[3][6] The family business now owns about 15,000 acres (6,100 ha) of farms, spanning Florida, Georgia, Missouri, Arkansas, Illinois, Indiana, and West Virginia.[8][9] Although pumpkins are the most popular produce, the business also farms watermelons, cantaloupes, sweet corn, and hard squash.[8] In 2018, Frey Farms launched Sarah's Homegrown. Sarah's Homegrown is focused on agua frescas and fresh produce.[10] Frey Farms is a Certified Women Owned Business.[11][12]
She created Tsamma Watermelon Juice as a way to use the "ugly fruit" that would otherwise be discarded or tilled back into the fields.[3][13] Frey's business negotiations with Walmart have been featured in a Harvard Business School study.[14][13]
Sarah Frey serves on the United Fresh Government Relations Council and the National Watermelon Promotion Board. She is also a member of the Illinois Agriculture Coalition committee.[15] Frey is currently on the steering committee for the IBIC.[16]
Her second book, The Growing Season (2020), was reviewed by Publishers Weekly and the Boston Globe, The New York Times, Kirkus Reviews and The Library Journal.[17][18][19][20][21]
Politics
Politico reported during the 2024 Presidential Transition of the incoming Second Trump Administration, Frey was suggested as a potential candidate for Secretary of Agriculture to President Trump by his daughter Ivanka Trump.
In 2019, Frey was recruited by congressional Republicans looking for a female candidate to replace Republican Representative John Shimkus after he announced his retirement but decided not to run.[22]
Reception
The Boston Globe called her "a woman with a potent sense of self and an unmatched ability for inventing and selling herself in a business world often skeptical of or hostile to women, especially those without pedigree or connections."[18]
Published works
- For the Love of Pumpkins: A Visual Guide to Fall Decorating with Pumpkins and Ornamentals (2007) ISBN 978-0979534201[23]
- The Growing Season: How I Built a New Life--and Saved an American Farm (2020) ISBN 9780593129401[1]
Awards and recognition
Personal life
Frey is divorced with two sons.[3]