Nambisan is the author of "The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World",[1] which applies the concept of Global brain to management and focuses on global innovation networks. An article based on this book appeared in Harvard Business Review.[2]
Nambisan (along with Mohanbir Sawhney of Northwestern University) coined the term Innovation capitalist to describe a new type of innovation intermediary.[3]
He is also credited with introducing the concept of Virtual customer environment that describes Web-based forums for customer co-innovation and value co-creation. His publications on this topic has appeared in several academic journals such as Academy of Management Review,[4] MIT Sloan Management Review,[5] and Organization Science [6]