Sean Senvirtne
Australian businessman
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Sean Senvirtne is an Australian businessman. He is the founder of the online marketplace MyDeal, which later became a subsidiary of Woolworths Group. In 2022, he sold the majority share of the MyDeal group to Woolworths in a deal worth $280 million.[1] He retained shares in the business, and remained as the chief executive of MyDeal until its closure in late 2025.
As a businessman, he has been recognised by Australian media for his entrepreneurship.[2][3]
Career
In his twenties, Senvirtne founded two startups. The second of which was NiteGuide, which ran as a Whitepages specifically for nightclubs in Australia. To make the website profitable, Senvirtne between 2007 and 2011 pitched advertising packages for the website, which gave him the idea for MyDeal.[4]
In 2011, Sean Senvirtne founded MyDeal, an online marketplace in Australia for independent sellers to sell goods, often furniture and homeware.[5] By 2015, Deloitte listed E-com, the parent of MyDeal, as the ninth fastest growing tech company in Australia.[6] Senvirtne was recognised for the growth of MyDeal by CEO Magazine, when he was put forward for its CEO of the Year award.[7]
By 2019, Australian Financial Review reported that MyDeal had reached $60 million AUD Gross Turnover Value (GTV) run rate, and would consider an initial public offering.[8] Around the same time, Senvirtne announced that MyDeal would begin to offer a range of products via its own private label.[5] In October 2020, it was announced that MyDeal would be floated on the Australian Stock Exchange (ASX). It valued MyDeal at A$259 million.[9] After it listed on the ASX, MyDeal initially increased its share value by around 80%.[10][11]
In May 2022, Woolworths made an offer to acquire up to 80% of MyDeal.com.au from Senvirtne.[12] The deal was touted my Australian media to create an online platform for Woolworths that could rival Amazon in the country,[13] in a deal worth $243 million.[1] As part of the deal, Senvirtne would retain a 20% stake. As the Woolworths acquisition of MyDeal was finalised, it was announced that Big W would expand its online reach by listing its products on MyDeal.[14] Following the deal, Senvirtne remained as chief executive of MyDeal. In August 2022, he frequently appeared in the media following a data breach.[15][16][17] MyDeal was shut down by Woolworths in late 2025.[18]